Issue No. 43 Expand the target readership
August 2003
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Thank you for the good work you are doing at Biosafety especially in the promotion and advancement of science journalism. The topics covered are diverse, informative and unique. I, however, would like to make some suggestions in order to make the publication more attractive to more readers.
Expand the target audience: When one reads through the paper you get the feeling that its target audience is limited to only scientists, students of science at the universities, selected people interested in Biotechnology and so on. I suggest that you introduce the paper in the streets to give us the alternative to the sensational yellow journalism publications on sale. You should also adjust the cover price to be pocket friendly.
Try to get the public interested
in your venture especially the youth by using non-technical terminologies.
Improve on the layout of the paper: There are too many stories on one page. It would be better if the editor used fewer but longer articles on selected . Thank you for introducing the letters to the editor section for readers to give you feedback

Kenneth Mboya,
Kisumu